Don’t believe everything you see or read online
Everyday thousands of veterans and families are exposed to online advertising while they browse the online web and when they scroll on social media.
You may not know it but advertisers on the web and across social media platforms have access to a mix of browsing data and profile information, which they use to reach their target audiences. Some try all types of tricks to get you to trust and engage with them.
They have no problem pretending to be from or acting on behalf of a trusted government agency, such as DVA. To validate their advertising tactics, they might try to mislead you by promoting prize draws or use similar messaging to the agency or organisation they are attempting to imitate.
When it comes to advertising DVA funded programs and services, providers and third-party organisations must comply with strict guidelines. Knowing how to identify when something doesn’t look right or is too good to be true, is the best way to stay protected.
Misleading advertising tactics third-party organisations practice can include:
- Unlawfully using images of Veteran Cards and government logos on webpages, on social media and across other materials.
- Contacting you via un-invited, direct approach methods like cold calling or sending you messages and emails.
- Someone telling you they can provide you with DVA funded allied health services, without needing referral from your GP.
- Sending or offering you unsolicited ‘free’ goods just because you have a Veteran Card.
- Be wary of providers who use language such as ‘DVA pays’, ‘free DVA services’, ‘low cost services using your Veteran Card’, ‘as seen on TV’ or ‘complimentary DVA services’.
- Some providers try to hook you and incorrectly advertise that gym memberships, yoga and mindfulness programs will be paid through your Veteran Card.
DVA is the only source of truth for information about the services and support that can be accessed by veterans and families using a Veteran Card. To learn more about Veteran Card entitlements and about DVA’s funded health services you should visit the DVA website or call 1800 VETERAN (1800 838 372)
If you need help to manage your health and wellbeing, visiting your GP is the best place to start.
