Support ADF Pride: Embrace Uniforms for National Unity
Over recent decades, an unofficial rule has emerged within the Australian Defence Force (ADF) discouraging personnel from wearing their uniforms in public. Concerns about eliciting negative reactions from civilians, internal perceptions of public uniform display as “cringeworthy,” and fears of intense media scrutiny have contributed to this trend. While these concerns are valid, they have hindered the positive promotion of the ADF’s image—at a time when such visibility is sorely needed.
The ADF faces significant recruitment challenges, with its personnel numbers well below target. The Defence Strategic Review (DSR) in 2023 called for a faster recruitment process and a strategic overhaul, including a review of the Reserves. Yet, with Australia seeking to grow its forces to 80,000 uniformed personnel by 2040, achieving this goal will require more than just policy shifts. A national culture shift is needed to reframe how Australians view their military.
Historically, Australia’s treatment of uniformed personnel has been mixed. Vietnam veterans were instructed to hide their service due to public hostility. More recently, ADF personnel have been discouraged from wearing uniforms in public during the Afghanistan conflict, out of fear of terrorist targeting. However, as those threats have waned, so too should the reluctance to allow uniformed presence in everyday life.
In contrast to this cautious approach, other nations proudly showcase their military. The US, for example, has long embraced the sight of uniformed soldiers in public, promoting a sense of unity and patriotism. For Australia, allowing and encouraging ADF personnel to wear their uniforms outside of strictly controlled environments could foster similar national pride and inspire future recruits.
With recruitment numbers falling, it’s essential that Australians see their military as part of the community, not just on Anzac Day. The ADF has an opportunity to lead a national reset, allowing soldiers to wear their uniforms with pride, reflecting the honour of their service. It’s time to embrace a new era where military service is celebrated and normalised, fostering both recruitment and a stronger, more united nation.
