Due South – Australia’s leading self-funded organisation for veterans and first responders.

Our team is very proud to announce our ambassador …

Doug Baird OAM, an Australian rules footballer and a devoted ambassador for Due South. Born on 16 November 1950, Doug’s journey encapsulates not only the thrill of the game but also an enduring commitment to honour, sacrifice, and the well-being of those who have served.

In his prime, Doug graced the football fields as a formidable player with Carlton Football Club in the Victorian Football League (VFL) leaving an indelible mark with statistics correct to the end of 1970. Doug played an impressive 130 games for Cooee Football Club, including pivotal roles in the 1978 and 1982 premiership sides also was captain/coach of Ulverstone Football Club 1983/84 before returning to Melbourne. This extraordinary feat speaks not only to his skill on the field but also to his enduring commitment to excellence.

Doug’s son, Cameron Baird VC MG, emerged as an Australian soldier of exceptional courage, posthumously receiving the Victoria Cross for Australia – the highest military decoration.

As the ambassador of Due South, Doug Baird brings his passion for supporting veterans and emergency responders to the forefront. His dedication to recognising and honouring the sacrifices of theses heroes aligns seamlessly with Due South’s commitment to fostering a community that supports those who served and protected.

Doug Baird’s involvement with Due South is not just a title it’s a heartfelt endeavour to bridge legacies, Cameron Baird’s rare honour of being one of two individuals to receive both the Victoria Cross and the Medal of Gallantry propels Doug to champion a cause that is deeply personal.

In ceremonies and events, Doug proudly wears his son’s medals, symbolising the continuation of legacy defined by the courage and selflessness. Through Due South, Doug amplifies his voice and influence to advocate for the well-being of veterans and emergency responders, ensuring that their sacrifices are acknowledged, and their stories are told.

Doug Baird stands as a beacon, illustrating that the passion for honouring heroes extends far beyond the football field. His ambassadorship is a testament to the enduring spirit of those who serve and commitment to building a community that recognises, supports, and uplifts the brave individuals who have given their all.

Join Doug Baird in the honour with Due South, where legacies meet, and the heart felt service beats strong.

Doug also holds the following positions:

-Patron of the Victoria Cross Trust England

-Vice Paton Australian Bravery Association

-Ambassador Commando Association Queensland

-Vice Ambassador T.P.I Victoria

-Ambassador for ANZAC and Yellow Ribbon Australia


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