“Up There: Australia’s New Defence Recruitment Drive Takes Flight”
Australia’s Defence Department unveiled its latest recruitment campaign on March 17th, urging Australians to consider careers in aviation, medical, intelligence, space, or cyber fields within the Royal Australian Air Force (RAAF). The initiative showcases various aircraft from the RAAF fleet, including F-35A Lightning II and F/A-18F Super Hornet jets, an E-7A Wedgetail, and a C-17A Globemaster heavy airlifter.
What sets this campaign apart is its innovative use of technology. Filmed from an L-39 jet equipped with a high-definition gimbal camera, it marks the first time this advanced equipment has been deployed in Australia for such purposes.
Federal Minister for Defence Personnel and Minister for Veterans’ Affairs, Matt Keogh, emphasized the campaign’s focus on highlighting the diverse range of roles within the Air Force. Beyond piloting, it encompasses technical positions such as mechanics, technicians, electronic warfare specialists, cyber experts, and space domain professionals.
Keogh emphasized the importance of recruiting individuals with STEM (Science, Technology, Engineering, and Mathematics) skills, aligning with the evolving technological landscape not only within the Defence Force but also across broader society.
The campaign aims to attract individuals from various backgrounds, including high school students considering their future career paths and mid-career professionals seeking a change. Keogh stressed the significant support and benefits offered to those joining the Defence Force, including financial assistance for education, housing support, and healthcare benefits.
Air Marshal Robert Chipman, Chief of Air Force, emphasized the modern and technologically advanced nature of the Air Force, urging young Australians to consider the challenging and purposeful career opportunities it offers.
Major General Wade Stothart, Acting Chief of Personnel, highlighted the campaign’s target demographic of Australians aged 16 to 35. He emphasized the appeal of Air Force careers, offering opportunities to work with cutting-edge technology, receive world-class training and education, and enjoy benefits such as competitive salaries, job security, and flexible hours.
Stothart also outlined the various recruitment pathways available, catering to individuals at different stages of their careers, from recent school leavers to mid-career professionals seeking a new direction.
With its blend of technological innovation, diverse career opportunities, and comprehensive support, the “Up There” campaign aims to bolster recruitment efforts and attract top talent to serve in Australia’s Defence Force.
